1. Our Details

SerbeyShop LLC has taken the necessary measures to protect the privacy and security of its visitors and customers. To that end, this Privacy Policy (“Privacy Policy”) describes how serbeyshop.com, together with its affiliated companies worldwide (“SerbeyShop”, “we”, “our”, or “us”), collect, use, and share your Personal Information, as well as an explanation of the data rights you may have in that Personal Information.This Privacy Policy applies to all SerbeyShop users, including unregistered visitors, registered users, and premium users (collectively, “Users”, “you”, or “your”), and to all SerbeyShop services, including our websites (including www.serbeyshop.com and any of its subdomains, the “Website”), web applications (“SerbeyShop Apps”), mobile applications (“Mobile Apps”), and related services (collectively, the “Services”). This Privacy Policy is not intended to override the terms of any contract you have with us, nor any rights you may have under other applicable data privacy laws.

2. What ‘Personal Information’ do we collect?

To provide you the Services, we must collect Personal Information relating to an identified or identifiable natural person (“Personal Information”). We collect Personal Information you provide us, from your use of the Services, and from other sources. Here are the types of Personal Information we collect about you:

You may provide us Personal Information, such as name, email address, phone number, payment information.When you visit, download, and/or use any of our Services, we may collect aggregated usage Personal Information, such as Visitors’ and Users’ browsing and ‘click-stream’ activity on the Services, session heatmaps and scrolls, non-identifying Personal Information regarding the Visitor’s or User’s device, operating system, internet browser, screen resolution, language and keyboard settings, internet service provider, referring/exit pages, date/time stamps, etc

3. Why do we collect such ‘Personal Information’

We use your Personal Information for the following purposes:
To provide and operate the Services;
.To further develop, customize, expand, and improve our Services, based on Users’ common or personal preferences, experiences and difficulties;
To provide our Users with ongoing customer assistance and technical support;
To be able to contact our Users with general or personalized service-related notices and promotional messages;
To help us to update, expand and analyze our records to identify new customers;
To facilitate, sponsor, and offer certain contests, events, and promotions, determine participants’ eligibility, monitor performance, contact winners, and grant prizes and benefits;
To analyze our performance and marketing activities;
To create aggregated statistical data and other aggregated and/or inferred information, which we or our business partners may use to provide and improve our respective services;
To provide you with professional assistance.
To enhance our data security and fraud prevention capabilities; and
To comply with any applicable laws and regulations.

We use your Personal Information for the purposes set out in Section 3 where:
Our use of your Personal Information is necessary to perform a contract or to take steps to enter into a contract with you (e.g. to provide you with our customer assistance and technical support);
Our use of your Personal Information is necessary to comply with a relevant legal or regulatory obligation that we have; or
Our use of your Personal Information is necessary to support legitimate interests and business purposes (for example, to maintain and improve our Services and the effectiveness of SerbeyShop by identifying technical issues), provided it is conducted in a way that is proportionate and that respects your privacy rights.

4. How we share your ‘Personal Information’

We may share your Personal Information with service providers and others (or otherwise allow them access to it) in the following manners and instances:

4.1. Third Party Service Providers: SerbeyShop has partnered with a number of selected service providers, whose services and solutions complement, facilitate and enhance our own. These include hosting and server co-location services, communications and content delivery networks (CDNs), data and cyber security services, billing and payment processing services, domain name registrars, fraud detection and prevention services, web analytics, e-mail distribution and monitoring services, session recording and remote access services, performance measurement, data optimization and marketing services, content providers, and our legal and financial advisors (collectively, “Third Party Service Provider(s)”).

SerbeyShop may share the following categories of Personal Information with Third Party Service Providers for a business purpose:

identifiers, including name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.
commercial Personal Information, for example Personal Information regarding products or services purchased, obtained, or considered.

4.2. Enforcement, Legal Requests and Duties: SerbeyShop may disclose or otherwise allow access to any categories of your Personal Information described in this Privacy Policy pursuant to a legal request, such as a subpoena, legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have a good faith belief that the law requires us to do so, with or without notice to you.

4.3. Rights and Safety: SerbeyShop may share any categories of your Personal Information described in this Privacy Policy if we believe in good faith that this will help protect the rights, property or personal safety of SerbeyShop, any of our Users, any Users-of-Users, or any member of the general public, with or without notice to you.

4.4. SerbeyShop Subsidiaries and Affiliated Companies: We may share your Personal Information internally within our family of companies, for the purposes described in this Privacy Policy. For example, we may share your Personal Information with SerbeyShop.com Inc., our US-based subsidiary, in the course of facilitating and providing you (and your Users-of-Users) with our Services.
Sharing Personal Information by SerbeyShop subsidiaries and affiliated companies in the European Union, the United Kingdom and Switzerland with SerbeyShop’s subsidiaries located outside these regions will only take place under an approved transfer mechanism, such as the relevant Standard Contractual Clauses.

4.5. In connection with a change in corporate control: In addition, should SerbeyShop or any of its affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your Personal Information may be shared with the parties involved in such event.

4.6. Upon Your Further Direction: The SerbeyShop Services enable you, through different techniques, to engage and procure various third party services, products and tools for enhancing your web or mobile sites, including, without limitation, applications and widgets offered to you by third parties through the SerbeyShop Website (including the SerbeyShop App Market), eCommerce payment providers, third party designers who may assist you with your website, etc. (collectively, “Third Party Services”). If you choose to engage with such Third Party Services, they may have access to and process Personal Information of your Users-of-Users collected through your web or mobile sites. For example:

a) Framed Pages: our Services may enable you to integrate Third Party Services directly into your web or mobile sites, such as via page framing techniques to serve content to or from Third Party Services or other parties (“Frames”). In these circumstances, the Third Party Services may collect Personal Information from your Users-of-Users.

b) App Market Developers: We allow third party developers (“Third Party Developer(s)”) to develop and offer their own applications via the SerbeyShop App Market (“Third Party App(s)”) to Users, which you may integrate into your web or mobile sites. Each Third Party Developer is bound by the SerbeyShop App Market Partner Agreement, which among other things, restricts the ways in which such developers may access, store, share, and use the Personal Information you and/or your Users-of-Users provide to them.

c) Social Media Features: Our Services may enable you to integrate certain Social Media features, widgets, and single sign on features, such as “Facebook Connect,” or “Google Sign-in” (“Social Media Features”) into your web or mobile sites. These Social Media Features may collect certain Personal Information from your Users-of-Users such as identifiers, including name, alias, unique personal identifier, online identifier, internet protocol address, email address, or other similar identifiers. Social Media Features are hosted either by a third party or directly on our Services.

5. Where do we Store/Process your ‘Personal Information’?

5.1. SerbeyShop processes data about individuals across the world and may transfer your Personal Information outside of your country. Your security, privacy and confidentiality are our top priority and that's why SerbeyShop conducts a vetting process that includes an assessment of the privacy laws in those countries to validate they have strong data protection laws.

5.2. User's personal information is controlled by serbeyshop.com which the European Commission considers as a country offering an adequate level of protection for the Personal Information of E.U. Member State residents (see here).

5.3. If you are in Europe, the U.K., or Switzerland, when we transfer your Personal Information to a location outside of Europe, We will make sure that (i) there is a level of protection deemed adequate by the European Commission or (ii) that the relevant Standard Contractual Clauses are in place (i.e., the applicable module of the Standard Contractual Clauses for the transfer of personal data to third countries pursuant to Regulation (E.U.) 2016/679 of the European Parliament and of the Council from June 4, 2021, as available here, and the ICO’s International Data Transfer Addendum to the E.U. Commission Standard Contractual Clauses version B1.0, in force from 21 March 2022, as it is revised under Section ‎‎18 of its Mandatory Clauses).

When SerbeyShop transfers E.U. Personal Information to a third country that the European Commission did not find will adequately protect your information, SerbeyShop ensures that it has taken additional measures to comply with the European data protection laws.

5.4. Privacy Shield Certification: SerbeyShop and its affiliates, including DeviantArt Inc., participates in, and has certified its compliance with, the E.U.-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List, here.

With respect to Personal Information received or transferred pursuant to the Privacy Shield Framework, serbeyshop.com is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission (FTC). In compliance with the Privacy Shield Principles, serbeyshop.com commits to resolve complaints about our collection or use of your personal information.
Serbeyshop.com has further committed to refer unresolved Privacy Shield complaints to an alternative dispute resolution provider located in the United States.

For the avoidance of doubt, SerbeyShop does not rely on the Privacy Shield as a mechanism for transferring GDPR protected personal data. Currently, SerbeyShop only rely on other transfer mechanisms, as detailed above, such as the SCC or an adequacy decision.

Please note that permanently deleting your SerbeyShop account erases all of your Personal Information from SerbeyShop's databases. After completing this process, you can no longer use any of your SerbeyShop Services, your account, and all its data will be removed permanently, and SerbeyShop will not be able to restore your account or retrieve your data in the future. Additionally, if you contact our support channels in the future, the system will not recognize your account, and support agents will not be able to locate the deleted account.

6. Use of cookies and other third-party technologies

We and our Third Party Service Providers use cookies and other similar technologies (“Cookies”) in order for us to provide our Service and ensure that it performs properly, to analyze our performance and marketing activities, and to personalize your experience.

You can learn more about how we use cookies and similar technologies and how you can exercise control over them in our Cookie Policy.

Please note that we do not change our practices in response to a “Do Not Track” signal in the HTTP header from a browser or mobile application, however, most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser.

7. Additional Information for California residents

If you are a California resident using the Services, the California Consumer Privacy Act ("CCPA") grants you the right to request access to and deletion of the Personal Information SerbeyShop collects about you, as well as to request that we disclose how we collect, use, and share your Personal Information.

California residents also have a right to opt-out of the sale of their Personal Information by a business and a right not to be discriminated against for exercising any of their rights under the CCPA.

No sale of Personal Information. SerbeyShop does not sell (as such term is defined in the CCPA) your Personal Information or your customers’ (Users-of-Users) Personal Information to third parties, and SerbeyShop has not sold Personal Information in the twelve months prior to the effective date of this Privacy Policy.

No Discrimination. SerbeyShop does not discriminate against any User for exercising their rights under the CCPA.

California consumers can exercise their CCPA rights directly or through an authorized agent by signing in to their registered SerbeyShop account at serbeyshop.com and following the instructions outlined below. Please note: in order to protect Users’ accounts and Personal Information and safeguard Users’ privacy rights, we verify Users’ deletion and access requests, and to that extent, we may ask you for additional information or documentation (depending on the case), such as account related information, and, in some cases, billing information used to purchase paid Services, and a copy of documents that can assist with verifying your identity.

Such identification documentation (if requested) will be used only for verification purposes and we will delete it after your request is processed.

Once we receive and verify your consumer request, we will delete your personal information from our records unless an exception applies. We will make reasonable efforts to honor your request promptly and consistent with requirements under applicable law.

The rights described in this section may also apply to other U.S. States' residents, according to applicable laws and regulations.

8. Security

SerbeyShop has implemented security measures designed to protect the Personal Information you share with us, including physical, electronic and procedural measures. Among other things, we offer HTTPS secure access areas on our Services; the transmission of sensitive payment information (such as a credit card number) through our designated purchase forms is protected by an industry standard SSL/TLS encrypted connection; and we regularly maintain a PCI DSS (Payment Card Industry Data Security Standards) certification. We also regularly monitor our systems for possible vulnerabilities and attacks, and regularly seek new ways and Third Party Services for further enhancing the security of our Services and protection of our Visitors’ and Users’ privacy.

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